Multichannel UA campains, creative production, ASO, mobile app marketing strategy development, promotion tactics are ours. For example, we have been conducting all Beeline mobile products for 3 years with excellent, verified results.
Our approach to mobile app marketing strategy
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Immersion:We study your task, analyze the current situation, category, market, product, consumer in the context of mobile app business strategy
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Brief:Re-meeting, specifying the goal and objectives, plunging into the intricacies of the product and internal business processes
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Researches:Back to the market, already seriously:Capacity
Competitors
CommunicationTarget audience:Impact triggers
Segmentation -
Mobile app marketing insights:We bring together and analyze, identify insights, free zones and points of influence on the audience and competitors
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Strategy:We set a vector, evaluate and select channels, formats, communication tone, tools, timeline. We prepare a KPI forecast for the campaign, calculate the budget, form a split by channel
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Planning tactics:Starting hypotheses, KPIs by channel (AU, CPA, CPI, CPT, DRR), targeting. We form reporting templates and metrics for assessing results, designate milestones and reporting dates
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Putting in a presentation, defending our guide to marketing your mobile app
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Launch
